top of page
find the value proposition
validated user research
Specs, pattern library, and documentation
high fidelity mockups
Please view the examples on a desktop or tablet device
Find The Proble
one of the original newsletter
the original template in the system
it's the brand color but the use of it is not smart
It's our color, we have to put it there, it's kinda a trademark. But yeah, it needs to look sleeker in the email blasts...
images are small which doesn't look good on mobile
90's underlined hyperlink style
We don't want the underscore, it looks silly, and old-fashioned. But our templates don't have the option to remove it and we don't know how to remove it in the code. We are not coders.
rounded rectangle buttons are OK but the font size's not constant.
We know it doesn't look fancy, but you can't imagine how much effort we put into it in order to make it look just OK! This is so hard. We need some coding tutorial.
too much freedom, not good for people who's not familiar with HTML/CSS
do not have pre-customized sub-templates for labels under Capitol
not friendly with buttons, links and other frequently used interactive elements
We feel like we need something called 100 useful code snippets you need to know so that we are not like looking at the templates and don't know what to do.
And even if it had templates for each label, it would still take us 4 hours or more to make just one newsletter!
I made the button on my own, I'm so proud of myself! Though it doesn't even look good...it took me days or weeks to figure out how to do it!
High-level Flow And Paper prototypes
User Research And Mental Models
bottom of page